NEW YORK, NY ¨C September 18, 2018 ¨C The Digital Advertising Alliance (DAA) today released the creative implementation guidelines for the ¡°Political Ad¡± icon it announced in May as part of an advertising industry initiative to increase transparency and accountability around...

NEW YORK, NY ¨C May 22, 2018 ¨C  The Digital Advertising Alliance (DAA) today launched an industry-wide initiative to increase transparency and accountability around digital political ads, including new guidance for political advertisers and a ¡°PoliticalAd¡± icon that will link to additional information on such ads. Compliance with the guidance will be independently enforced by the Advertising Self Regulatory Council (ASRC) and the Data & Marketing Association (DMA).

Building on the success of the DAA¡¯s existing...

WASHINGTON, DC and NEW YORK, NY -- April 4, 2017 -- The Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA) today jointly unveiled new versions of their easy-to-use consumer choice tools for setting preferences about digital advertising data collection and use. Improvements to the NAI tool and DAA tool include an enhanced user experience, the...

NEW YORK, NY ¨C October 13, 2016 ¨C The Digital Advertising Alliance (DAA) today announced that enforcement of its guidance on the Application of the DAA Principles of Transparency and Control to Data Used Across Devices (DAA cross-device guidance) will begin on February 1, 2017. The DAA cross-device guidance will be independently enforced by the Council of Better Business Bureaus (CBBB) and the...

NEW YORK, NY - May 11, 2016 - Americans assigned a value of nearly $1,200 per year to the array of free, ad-supported services and content currently available to them on computers and mobile devices, according to a groundbreaking survey conducted by Zogby Analytics. More than 85 percent of respondents said they preferred an ad-supported Internet model instead of paying for online content, and three-quarters said they would reduce their online activities "a great deal" if they had to pay for those services and content.

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WASHINGTON, D.C. ¨C November 16, 2015 ¨C The Digital Advertising Alliance (DAA) today released initial guidance to help companies apply the DAA¡¯s Self-Regulatory Principles in the rapidly growing cross-device environment. The guidance makes clear that the transparency and choice obligations in the existing Principles apply to cross-device data practices, which are also subject to the DAA¡¯s independent enforcement.

Today¡¯s announcement helps explain how the Principles apply to browser- and app-based choices made by a...

NEW YORK, NY ¨C November 9, 2015 ¨C The Digital Advertising Alliance (DAA) today launched ¡°AppChoices en Espa?ol,¡± an updated version of its mobile app that provides access to the DAA¡¯s transparency and choice mechanisms for Spanish speakers in the United States. ¡°AppChoices en Espa?ol¡± allows users to control the collection and use of cross-app data for interest-based advertising on the device on which the app is installed.

¡°The United States is the second-largest Spanish-speaking country in the world, and we want to be sure...

NUEVA YORK, NY ¨C 9 de noviembre de 2015 ¨C Digital Advertising Alliance (DAA) lanz¨® hoy ¡°AppChoices en Espa?ol¡±, una versi¨®n actualizada de su aplicaci¨®n m¨®vil que permite que los hispanohablantes de EE. UU accedan a los mecanismos de transparencia y elecci¨®n de DAA. "AppChoices en Espa?ol" permite que los usuarios controlen la recopilaci¨®n y el uso de datos entre aplicaciones con respecto a la publicidad basada en intereses, en los dispositivos donde est¨¦ instalada la aplicaci¨®n.

¡°Estados Unidos es el segundo pa¨ªs de habla...

NEW YORK, NY - November 2, 2015 - The Digital Advertising Alliance (DAA) today unveiled new guidelines for the implementation of the DAA's AdChoices icon and ad marker in video ads, "DAA Ad Marker Implementation Guidelines for Video Ads." The DAA's initial release provides marketplace guidance for implementation that will help create a more consistent consumer experience across major video ad formats and players.

The guidelines...

NEW YORK, NY ¨C May 7, 2015 ¨C The Digital Advertising Alliance (DAA) today announced that enforcement of its Principles in the mobile environment (DAA Mobile Guidance) will begin on September 1, 2015, including new guidance specific to mobile, such as cross-app data, precise location data and personal directory data. The Council of Better Business Bureaus (CBBB) and the Direct Marketing Association (DMA) will extend their ongoing independent oversight of the DAA Principles on browsers to the mobile space.

As a result,...