Over the years, many facets of brand safety have been in the spotlight -- adjacency, privacy, fraud, security, viewability and ad placement, among them. Interest-based advertising, for example, wholly relies on responsible data collection to target and establish connections between sellers and consumers and bolster consumer trust. Thus, such data collection, and the transparency and choice connected to it by way of Digital Advertising Alliance (DAA) Principles adherence, must be part of a brand¡¯s brand safety strategy.

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This year¡¯s DAA Summit18 - ADapt! included a panel discussion that focused on the development of brand safety issues within the digital space -- and how businesses might manage these issues -- in the panel, ¡°More Than a Mantra -- Brand Safety and the Digital Ad Supply Chain.¡±

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Dick O¡¯Brien, moderator of the panel and executive vice president of government relations at 4A¡¯s,...

Good self-regulation requires constant vigilance and sweat equity, something that the Digital Advertising Alliance¡¯s two Accountability Partners ¨C the Data & Marketing Association (DMA) and the Advertising Self Regulatory Council (ASRC) of the Council of Better Business Bureaus (CBBB) ¨C know well. Their collective hard work helps to keep privacy rules of the road embodied in DAA Principles humming along for interest-based advertising, and soon-to-be digital political advertising. Adherence via our Accountability Partner enforcement efforts provide unique and valued integrity to the DAA self-regulatory program.

That¡¯s why it was so gratifying this past week to have an opportunity to present the case for self-regulation directly to top state and some international law enforcement officials at a ...

It¡¯s been a little over a month since the Digital Advertising Alliance announced the adaptation of DAA Principles for transparency and accountability to online political advertising, specifically for candidate ¡°express advocacy¡± ads.? In that time, we published a consumer-facing Web site, and we¡¯re about to embark on a working group to devise creative specifications for the display of the PoliticalAd icon ?and corresponding ad marker.

During DAA Summit18 ADapt!, we had our first opportunity to discuss publicly with program participants this important application of DAA Principles during a panel discussion moderated by Dick O¡¯Brien, executive vice president, government relations, 4A¡¯s.

DAA Summit18 panel identifies how AboutPoliticalAds program will be implemented. Left to right:? Dick O¡¯Brien, Executive Vice President, Government Relations, 4A¡¯s (...

¡°In many ways, it feels like we¡¯re at a data ethics tipping point in respect to the public¡¯s trust,¡± said Elizabeth Denham, information commissioner of the United Kingdom¡¯s Information Commissioner¡¯s Office (ICO). She was featured in a video address during the DAA Summit18¡¯s keynote policy conversation titled, ¡°A Worldwide Marketplace for Digital Advertising Data | A Middle Road for Trade?¡±

Denham recognized that digital advertising funds content and services on the web relied upon by consumers, but also she noted that marketers, and regulators, have to address continued public privacy and security concerns. ¡°It can be difficult for consumers to understand what data is being collected, who it¡¯s being shared with, the implications this may have, and how the technology used in the digital advertising industry works,¡± she said.

She then clarified, ¡°the ICO does not regulate online advertising itself; however, we do regulate data protection. So, wherever personal data is collected, measured or shared, including for advertising purposes, we have a role to play.¡±

Photo: Elizabeth Denham, Information Commissioner, Information Commissioner¡¯s Office - U.K. addressing Summit18 attendees via...

The following contributed op-ed authored by DAA Executive Director Lou Mastria appeared on MediaPost on May 11, 2018, in response to a Media Daily News story earlier this month: ?"Study Finds Few Americans Choose Ad Choices, Know It Exists"?

With apologies to many of my former colleagues in journalism, a?headline in last week¡¯s Media Daily News?brought to mind?Adlai Stevenson's definition of an editor as "one who separates the wheat from the chaff, then prints the chaff."

The survey featured in the article showed strong public awareness and adoption of the Digital Advertising Alliance (DAA) AdChoices program, a proverbial bumper crop of positive data, yet the headline ¡ª "Study Finds Few Americans Choose Ad Choices, Know It Exists"? ¡ª was mostly chaff.

(AdChoices gives consumers information about and control over interest-based advertising.)

So why do I think the story missed the mark? Let's dive into the details:

• The survey, conducted by Research Intelligencer, asked 400 consumers about their awareness of six tools to control their digital ad experience, including offerings from...