WASHINGTON, D.C.
Our April 5 Webinar is for brands and publishers – both business-to-business and consumer – as well as agencies and ad tech companies with their own apps and sites, or which design and support the sites and apps of others.
NEW YORK, NY – November 9, 2015 – The Digital Advertising Alliance (DAA) today launched “AppChoices en Espa?ol,” an updated version of its mobile app that provides access to the DAA’s transparency and choice mechanisms for Spanish speakers in the United States. “AppChoices en Espa?ol” allows users to control the collection and use of cross-app data for interest-based advertising on the device on which the app is installed.
Association leaders affiliated with the founding of the Digital Advertising Alliance announced their support today (November 16, 2015) with the unveiling of DAA guidance, "Application of the DAA Principles of Transparency and Control to Data Used Across Devices."
Their reaction includes:
Nancy Hill, President and CEO, 4As (American Association of Advertising Agencies)
NEW YORK, NY - May 11, 2016 - Americans assigned a value of nearly $1,200 per year to the array of free, ad-supported services and content currently available to them on computers and mobile devices, according to a groundbreaking survey conducted by Zogby Analytics. More than 85 percent of respondents said they preferred an ad-supported Internet model instead of paying for online content, and three-quarters said they would reduce their online activities "a great deal" if they had to pay for those services and content.
This past month, the Digital Advertising Alliance undertook a fresh initiative to connect with online and mobile consumers about responsible data collection for advertising purposes, the benefits of relevance, and how they can control their interest-based advertising experiences.? With industry support, this consumer education push will run throughout 2016.
As part of this effort, DAA:
With 104,000 marketers gathering at Mobile World Congress 2016 in late February, one dominant conversation was operability connected to responsible data collection and use for interest-based advertising.
While many changes may be in the offing, reliable, meaningful and industry-wide guidance for responsible data collection for interest-based advertising in apps and on the mobile Web are well established.? In the United States, mobile remains a Digital Advertising Alliance priority.
Data is indeed dynamic.? Innovations in ad tech and changes in consumer behavior continue apace – based on all the reports we’re seeing.? All the while, one truth appears to remain:? brands and publishers continue to invest in interest-based, data-driven advertising and marketing as part of a toolset to engage consumers with relevance and convenience.
WASHINGTON – July 24, 2013 – The Digital Advertising Alliance (DAA), the operator of the interactive media and marketing industry’s largest and most successful consumer preference program, today unveiled new guidance for assuring that its Self-Regulatory Principles currently enforced on the web are honored in mobile environments, providing consumer-friendly privacy controls in this fast-growing medium.?
