Association leaders affiliated with the founding of the Digital Advertising Alliance announced their support today (November 16, 2015) with the unveiling of DAA guidance, "Application of the DAA Principles of Transparency and Control to Data Used Across Devices."
Their reaction includes:
Nancy Hill, President and CEO, 4As (American Association of Advertising Agencies)
From time to time, we are called upon to offer information about how the DAA self-regulatory process works, along with details about the DAA Principles and program, their scope, and how they are enforced, as well as other points. In the past, we have provided such information in Congressional hearings, Federal Trade Commission proceedings, and worldwide technology standard forums, among other public proceedings.
With 104,000 marketers gathering at Mobile World Congress 2016 in late February, one dominant conversation was operability connected to responsible data collection and use for interest-based advertising.
While many changes may be in the offing, reliable, meaningful and industry-wide guidance for responsible data collection for interest-based advertising in apps and on the mobile Web are well established.? In the United States, mobile remains a Digital Advertising Alliance priority.
Data is indeed dynamic.? Innovations in ad tech and changes in consumer behavior continue apace – based on all the reports we’re seeing.? All the while, one truth appears to remain:? brands and publishers continue to invest in interest-based, data-driven advertising and marketing as part of a toolset to engage consumers with relevance and convenience.
This week, I had the honor of sharing information about our program with the members of the Senate Permanent Subcommittee on Investigations, led by Sens. Carl Levin (D-MI) and John McCain (R-AZ), both in written and oral testimony on behalf of the Digital Advertising Alliance. Our written testimony is posted here.
DMA & IAB Note the Importance of Nimbly Adapting Transparency & Control Tools – AppChoices Gets a ‘Shout Out’
The age of “Big Data” is upon us – and in marketing, there are many applications with interest-based advertising being one such example.
With Forrester Research reporting online display growing by a compound annual rate of 13.7 percent through 2019, “fueled by advancements in programmatic, video and mobile media,” as reported by MediaPost last week, and with mobile expected to generate 42 percent of global ad spend growth through 2016, according to ZenithOptimedia, now is a superb time to be part of the interest-based advertising supply ch
