Advertising Powers America: How Responsible Digital Ads Create Jobs, Drive the Economy, and Build Consumer Trust
By Lou Mastria
Big Idea: Every part of America benefits when responsible digital ads flourish. From Main Street entrepreneurs who use IBA to build business to the millions of local jobs created by a thriving ad-driven economy, digital advertising powers America.
Big idea (cont.):?To protect those benefits, our industry has built an independent self-regulatory system that provides all Americans with simple and convenient access to information and control over the types of advertising they receive.