It’s official! ?Advertising Week 2014 is here (September 29-October 3) and the Digital Advertising Alliance is excited to participate in this annual celebration of advertising in all its forms and disciplines.? Advertising Week -- #AWXI on social media -- gathers the best and brightest in our field. More than 50 companies and organizations behind this year’s Advertising Week are also DAA partners or participants.
As Advertising Week 2014 drew to a close this past September, there was one remark I heard that I found to be particularly impactful, and true to its core. During one of the sessions, a U.S.-based digital marketing executive spoke of self-regulation as the “gold standard” on how to grow a realm of responsible multi-screen data collection and use for interest-based advertising. He was referring to the Digital Advertising Alliance.
In our attention economy - where marketers compete for the attention of consumers - I'm struck how data collection for interest-based advertising (IBA) enables support for a wide range of small publishers and niche content providers, some of whom derive most or all of their income from ad network-supplied IBA. Without IBA, much less advertising in general, these entities could not survive.
Among all the parts of our advertising ecosystem we honor and recognize during Advertising Week 2015, I'd like to toast these startups and small businesses which are thankfully among us.
