Thank you for having participated in his year’s Summit – our 13th – is coming to Washington DC – where DAA Summits first began in 2013. We realize that there are numerous challenges to protect both business and the consumer engagement we represent. Being back in DC uniquely reminds us to focus on interest-based advertising and privacy in the context of a new Administration and Congress - as well as other policymakers.
The theme for this year's event was "ADvocate!" – 2025 brings a need to remind ourselves and our larger stakeholder community of the convenient, relevant, approachable, respectful ad-subsidized connected world we have created to serve our customers. There may be a changing landscape ahead, but we are rock-solid evidence (for 15 years) of how responsible digital advertising can and does good for the consumer and society.
PROGRAM SCHEDULE
At DAA Summit 2025: ADvocate! we will tackle the many innovations underway to advance consumer trust, brand engagement, data stewardship, and relevant advertising:
- Wednesday, June 4: Digital Advertising Accountability Workshop with Available Continuing Legal Education Accreditation, in conjunction with Association of National Advertisers Center for Ethical Marketing and BBB National Programs Digital Advertising Accountability Program (Breakfast and Lunch) (7:30 am - 12:30 pm)
- Wednesday, June 4: Hill Day Orientation and Chaperoned Capitol Hill Visits (12:30 pm - 5:00 pm) (Optional - But Encouraged. ADvocate!)
- Wednesday, June 4: DAA Summit 25 ADvocate! Welcome Reception (5:30 pm - 7:00 pm) and Thursday, June 5: DAA Summit 25 ADvocate! Full-Day Program and Reception (Breakfast and Lunch) (7:30 am - 6:00 pm)
A single registration enables full-event participation. Hill Day participation is optional and open to all registrants, with advance arrangements required for Capitol Hill visits with chaperone. Instructions for Hill Day participation are forthcoming.
VENUE | DOWNTOWN WASHINGTON, DC
The location of the Workshop, Hill Day orientation, Welcome Reception and Summit is the Washington DC offices of Venable LLP in the Benjamin R. Civiletti Conference Center (entrance on 600 Massachusetts Avenue, NW, Washington, DC 20001).
AGENDA AT-a-GLANCE*
Wednesday, June 4 | Digital Advertising Accountability Workshop | CLE Credits Available
7:30am - 8:20am - Welcome Breakfast and Registration
8:00am - 8:05am - A DC Welcome to Digital Advertising Accountability Workshop
8:10am - 9:00am - Why DAA Principles Adherence Matters -- From the Enforcers (CLE)
9:05am - 9:40am - The New 'Data Broker' Conundrum: Expansive Views of Regulated Entities (CLE)
9:45am - 9:55am - Network Stop: A Mid-Morning Top-Up
9:55am - 10:30am - Chain of Trust Dynamics - Tech Stack & Data Services | Considerations for Contracts (CLE)
10:35am - 11:10am - From Privacy Enforcement to Action: Key Lessons Learned from Recent Investigations (CLE)
12:15am - 12:10pm - Capitol Conversations: Former Nevada Sen. and Rep. Dean Heller with LiveRamp's Jerry Jones | Luncheon
Wednesday, June 4: Hill Day Orientation and Chaperoned Capitol Hill Visits
12:15pm - 12:30pm - DAA Afternoon on the Hill 2025: Last-Minute Preparations and Logistics
12:45pm - 5:00pm - DAA Afternoon on the Hill 2025 Appointments
Wednesday, June 4: DAA Summit 25 ADvocate! Welcome Reception
5:30pm - 7:00pm - A Capitol Reception: ADvocate, Libate and Conversate - Welcome to DAA Summit 25
Thursday, June 5: DAA Summit 25 ADvocate! Main Summit Day
7:30am - 8:45am - Breakfast Beginnings with Roundtables | California | AI Ethics | Data 'Brokerage' & Consumer Trust
8:45am - 9:10am - Welcome from Lou Mastria, DAA | Presentation of DAA Privacy Icon Award for Industry Leadership
9:15am - 9:45am - Capitol Conversations: The Honorable John Joyce (R-PA) with DAA Counsel Michael Signorelli
9:50am - 10:20am - DAA Choice Tools - Our Go-Forward Plan for Future
10:20am - 10:35am - An AM Stretch Break
10:40am - 11:25am - AI in Advertising: Algorithms, Agents, and Generative Applications: Implications for Privacy
11:30am - 12:15pm - A Special DAA Privacy Icon Award Presentation -- Where Responsible Data Enablement Saves Lives
12:20pm - 1:20pm - A New Congress, A New Administration, A New Opportunity for a Federal Privacy Law | How the States Matter | Luncheon
1:25pm - 2:10pm - Where Enterprise and Competition Meet Responsible Digital Advertising: Our SMB Imperative
2:15pm - 2:55pm - The Future of Personalized Ads Around the World
3:00pm - 3:20pm - A Manifest for 2026: From ADvocate to Action - Your Business, Your Growth
3:30pm - 5:00pm - Dessert and All-American Happy Hour
*Subject to Change.
BOOK YOUR STAY
Delegates may book their own travel and hotel accommodations -- or request DAA to book a room at a special rate we've negotiated with Fairfield Inn & Suites. The Digital Advertising Alliance recommends these area hotels – not far from the venue.
- Sold Out: Fairfield Inn & Suites, 500 H Street, NW, Washington DC (Bonvoy) | To request a room at DAA's preferred hotel at a special nightly conference rate of $329, please contact the hotel directly at 202-697-4005 and mention the DAA Summit.
- Motto by Hilton, 627 H Street, NW, Washington DC (Hilton)
- Holiday Inn Express, 317 K Street, NW, Washington DC (IHG)
Fairfield Inn & Suites - Washington DC (Downtown)
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SPONSOR INFORMATION: SHOW YOUR LEADERSHIP IN RESPONSIBLE DIGITAL, MOBILE & VIDEO ADVERTISING
Various sponsorship packages are available at Platinum, Gold, Silver, Bronze and Supporting Levels. To make a sponsorship arrangement, please contact Chet Dalzell: chet AT aboutads.info
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THANK YOU TO OUR DAA SUMMIT 25 PROGRAM ADVISORY COMMITTEE
- Jason Bier, General Counsel and Chief Privacy Officer, Adstra
- Lewis Borg, Global Privacy Director – Americas, Unilever
- Ashok Chandra, Associate General Counsel, Attain
- Sheila Cloclasure, Global Chief Data Integrity & Public Policy, IPG
- Trevor Creswell, Strategic Partnerships Manager, Industry Relations, Google
- James Farris, Principal Counsel | Advertising Legal, Netflix
- Joanne Furtsch, Director, Privacy Intelligence Manager, TrustArc
- Rachel Glasser, Chief Privacy Officer, Magnite
- Anne Kierig, Senior Manager, Amazon
- Muddasar Tawakkul, Senior Director, Compliance and Privacy, FordDirect
- Sal Tripi, Vice President - Digital Operations & Compliance, PCH
- Brad Weltman, Director, Public Policy Engagement, Meta
