Self-Regulation
DAA's First Summit on West Coast was a Sell Out! - and There Was a Mobile 'Surprise'
By Lou Mastria
The Digital Advertising Alliance hosted its second annual Summit for participants – its first on the West Coast – on Thursday, June 26, at the stunning art-deco City Club of San Francisco.
Global View: Creating Common Platforms and Experiences for Consumer Choice
By Lou Mastria
This blog post is another in our continuing series of coverage from #DAASummit2014, held June 26 in San Francisco.
New Website Launched with Ad Industry in Mind
By Lou Mastria
The Digital Advertising Alliance (DAA) has launched our newest web property, digitaladvertisingalliance.org. The new site builds on our commitment to educate the advertising industry about DAA’s established and enforceable principles for responsible privacy practices across the online advertising industry, and to provide consumers with enhanced transparency and control regarding relevant advertising on their digital devices.
Compliance and Enforcement: Keystones for Self-Regulation Effectiveness
By Lou Mastria
This blog post is another in our continuing series of coverage from #DAASummit2014, held June 26 in San Francisco.
One of the remarks made by the Federal Trade Commission’s Jessica Rich, as she spoke during a keynote address at the Digital Advertising Alliance Summit,? was her ticking off a list of hallmarks for successful self-regulation. Independent enforcement, backed by the power to refer to a government agency when necessary, is one such hallmark.
Location Privacy Debate Gets an Industry Education Airing
By Lou Mastria
The Digital Advertising Alliance gives precise location data heightened attention in its Application of Self-Regulatory Principles to the Mobile Environment (download third document), which we released last summer.
This past week I had the chance to participate in a Webinar offered by DAA Founding Association Interactive Advertising Bureau titled “Mobile Location Data and Privacy: What You Should Know.”?
DMA & IAB Note the Importance of Nimbly Adapting Transparency & Control Tools
By Lou Mastria
DMA & IAB Note the Importance of Nimbly Adapting Transparency & Control Tools – AppChoices Gets a ‘Shout Out’
The age of “Big Data” is upon us – and in marketing, there are many applications with interest-based advertising being one such example.
A New Specifications Creation Process for the DAA Icon: Video
By Lou Mastria
Poll: Consumers Tell Us They Want Privacy Tools That Look and Feel the Same on Any Screen
By Lou Mastria
With Zogby Analytics’ newest consumer polling, we’ve tapped consumer opinions about their use of mobile, and their attitudes toward data collection and interest-based advertising – and we’re seeing not only gratifying results overall, including a preference for relevant advertising on mobile screens specifically.
Reminder: Enhanced Notice & Choice to Consumers is a ‘Shared Responsibility’
By Lou Mastria
Recently, our accountability partners at the Council of Better Business Bureau’s (CBBB) Advertising Self-Regulatory Council (ASRC), made public its compliance work with five Web sites to ensure enhanced “real-time” notice is given to consumers when data on their sites, within the scope of Digital Advertising Alliance Principles, is being collected and used by Web sites’ third-party partners