Digital Advertising Alliance Position on Yahoo's Browser Choice Mechanism
NEW YORK, NY - March 29, 2012 - In response to Yahoo!’s March 29, 2012 announcement that it will implement a Do Not Track (DNT) header solution that will be accessible across Yahoo!’s global network by early summer, Stuart Ingis, counsel to the Digital Advertising Alliance (DAA), stated: “Yahoo! has been a leader in participating in the DAA’s development of meaningful privacy protections for consumers.? We support the Yahoo!