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NEW YORK, NY -- July 23, 2024 -- Lou Mastria, CEO and President of the Digital Advertising Alliance, released the following statement on Google's announcement that it plans to maintain the use of cookies for advertising in its Chrome browser.
NEW YORK, NY -- June 12, 2024 -- The Digital Advertising Alliance (DAA) today announced the most significant update to the advertising industry’s AdChoices program for in
Big idea (expanded):? A groundbreaking report released by the US Department of Health and Human Services (HHS) this week showed how advertising data used to target digital vaccination ads to underserved and vulnerable populations helped prevent 52k deaths, 244k hospitalizations, and 2.6 million infections during the COVID-19 pandemic.
Big Idea: One of DAA’s founders – American Advertising Federation (AAF) – recently announced it has joined a new privacy initiative launched in October by two other DAA founders – Association of National Advertisers (ANA) and 4A’s.? The Responsible Privacy in Advertising Initiative (RPIA) is designed to evolve and enhance industry data privacy principles for responsible online advertising practices and to reinvigorate congressional efforts to enact pree
We were excited to have a perspective from Congresswoman Jan Schakowsky (D-IL) at our Summit in Chicago. The Congresswoman’s address was introduced by Stu Ingis, chairman, Venable LLP, and general counsel to DAA.
DAA Summit 23 delegates heard remarks of Rep. Jan Schakowsky (D-IL) regarding a balance of protections for both consumers and the ad industry.
WASHINGTON, D.C. – August 2, 2023 –?The Digital Advertising Alliance (DAA) today launched new beta functionality allowing individuals to opt out of interest-based advertising (IBA) via the submission of “hashed” -- or encrypted -- phone numbers.
